This Is Marketing

"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin is a guidebook for modern marketers who want to create products and services that are truly valuable to their customers. This book explains how to use empathy and generosity to connect with customers and create products and services that they will love. Seth Godin provides actionable insights and practical advice on how to build a successful marketing strategy that is focused on the needs of the customer, rather than just trying to sell products.

Some of the most important points covered in the book include:

• Why traditional advertising methods no longer work in the modern world and how to create marketing campaigns that actually resonate with your target audience
• How to identify your ideal customer and create products and services that meet their specific needs and desires
• The importance of creating a story around your brand that people can connect with emotionally
• How to build trust with your customers through transparency and authenticity
• Strategies for building a loyal customer base and creating raving fans of your brand

Details of the book:

• Author: Seth Godin
• Publisher: Portfolio Penguin
• Pages: 288 pages
  
• Published: November 13, 2018
• Language: English