The Dip

Sale price$25.00

"The Dip: A Little Book That Teaches You When to Quit (and When to Stick)" by Seth Godin is a short and practical guide to navigating the ups and downs of life and business. The book argues that every new endeavor, whether it's starting a new business or learning a new skill, goes through a period of "the dip" - a tough and challenging phase that separates the winners from the losers. The book teaches readers how to recognize the dip, push through it, or know when to quit and move on to something else.

Some of the most important points covered in the book include:

  • How to distinguish between a temporary setback and a dead end
  • The importance of focusing on a niche and becoming the best in the world at it
  • Why quitting can sometimes be the best decision and how to quit strategically
  • How to use the dip as a source of motivation and momentum
  • The role of persistence and commitment in achieving success


  • Author: Seth Godin
  • Publisher: Portfolio (Penguin Random House)
  • Pages: 80
  • Release Date: May 10, 2007
  • Language: English