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"Influence: The Psychology of Persuasion (Revised Edition)" by Robert B. Cialdini is a comprehensive guide to the art of persuasion and how to use it effectively in everyday life. Based on extensive research and real-life examples, this book explores the key principles of influence and provides practical strategies for applying them in various contexts.

Some of the most important points covered in the book include:

  • The six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
  • How to recognize when these principles are being used on you and how to resist them when necessary.
  • Strategies for using these principles ethically and effectively to achieve your goals.

Overall, "Influence: The Psychology of Persuasion" is a must-read for anyone who wants to understand the psychology of persuasion and use it to their advantage.


  • Pages: 336
  • Author: Robert B. Cialdini
  • Publisher: HarperCollins
  • Format: Paperback
  • Release date: Revised Edition published in 2021
  • Language: English