Creativity, Inc.

"Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" is a powerful and insightful book that offers a rare inside look at the creative process at Pixar Animation Studios. Written by Ed Catmull, one of the co-founders of Pixar, the book provides valuable lessons on how to foster creativity, overcome obstacles, and build a successful and innovative company culture.

Key points of the book include:

• The book explores the history of Pixar, from its humble beginnings as a computer hardware company to its current status as one of the most successful animation studios in the world.
• The book offers practical advice on how to manage creative teams, including how to give feedback, foster collaboration, and promote a culture of experimentation.
• The book also discusses the importance of embracing failure and learning from mistakes, and how to create a safe environment where employees feel empowered to take risks.
• The book features anecdotes and insights from some of Pixar's most successful films, including "Toy Story," "Finding Nemo," and "The Incredibles."

Product details:

• Author: Ed Catmull
• Publisher: Random House
• Format: Paperback
• Pages: 368
• Publication date: April 8, 2014