Creativity, Inc.

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"Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" is a powerful and insightful book that offers a rare inside look at the creative process at Pixar Animation Studios. Written by Ed Catmull, one of the co-founders of Pixar, the book provides valuable lessons on how to foster creativity, overcome obstacles, and build a successful and innovative company culture.

Key points of the book include:

  • The book explores the history of Pixar, from its humble beginnings as a computer hardware company to its current status as one of the most successful animation studios in the world.
  • The book offers practical advice on how to manage creative teams, including how to give feedback, foster collaboration, and promote a culture of experimentation.
  • The book also discusses the importance of embracing failure and learning from mistakes, and how to create a safe environment where employees feel empowered to take risks.
  • The book features anecdotes and insights from some of Pixar's most successful films, including "Toy Story," "Finding Nemo," and "The Incredibles."

Product details:

  • Author: Ed Catmull
  • Publisher: Random House
  • Format: Paperback
  • Pages: 368
  • Publication date: April 8, 2014